{"id":11394,"date":"2026-09-07T12:09:38","date_gmt":"2026-09-07T12:09:38","guid":{"rendered":"https:\/\/www.bvrio.org\/?p=11394"},"modified":"2026-09-07T12:50:48","modified_gmt":"2026-09-07T12:50:48","slug":"running-in-the-red-who-will-fund-the-fix-for-plastic-overshoot","status":"publish","type":"post","link":"https:\/\/www.bvrio.org\/pt-br\/running-in-the-red-who-will-fund-the-fix-for-plastic-overshoot\/","title":{"rendered":"Running in the red: who will fund the fix for plastic overshoot?"},"content":{"rendered":"

Plastic Overshoot Day warns that waste systems are falling behind. It also makes the case for investing in solutions that recover value, strengthen local economies and keep plastic out of nature.<\/em><\/p>\n

According to EA Earth Action\u2019s 2026 model<\/a>, Sunday, 6 September marked the projected Global Plastic Overshoot Day: the point when the plastic waste generated this year overtakes the capacity of existing systems to manage it properly.<\/p>\n

This is not a live count taken on a single day. It translates annual waste data into a clear measure of the gap between what we discard and what our systems can safely handle. In 2026, the model projects that the world will generate 227 million tonnes of plastic waste<\/strong>, of which nearly 72 million tonnes<\/strong> will be mismanaged and at risk of reaching nature.<\/p>\n

Brazil crossed this line earlier, on 13 August<\/strong>. From these dates onwards, waste systems are effectively operating in the red: more plastic waste is being generated than existing infrastructure can collect, sort, process or dispose of safely.<\/p>\n

The countries and communities where systems fall behind carry the cost. Valuable materials are lost, pollution reaches neighbourhoods, rivers and oceans, and the people working to recover waste are left without the infrastructure and finance they need. Companies also face growing pressure to take responsibility for the waste their products create.<\/p>\n

The choice is whether we continue paying for pollution or invest in systems that keep materials in the economy. Whatever happens in international negotiations, implementation cannot wait.<\/p>\n

Investing in systems that work<\/strong><\/p>\n

BVRio tests practical solutions in real-world settings, builds evidence and turns what works into models that can be expanded and replicated. Through our work on waste management and the circular economy<\/a>, we have already mobilised US$4.2 million<\/strong> for circular economy initiatives.<\/p>\n

For companies, donors and impact funders, the value can be measured: more waste recovered, stronger local capacity, greater traceability and accountability, and clear social and environmental benefits.<\/p>\n