{"id":9863,"date":"2025-03-14T11:27:33","date_gmt":"2025-03-14T11:27:33","guid":{"rendered":"http:\/\/13.218.190.167\/?p=9863"},"modified":"2025-03-14T12:48:25","modified_gmt":"2025-03-14T12:48:25","slug":"215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt","status":"publish","type":"post","link":"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/","title":{"rendered":"21,5 toneladas de res\u00edduos rastreados no Carnaval do Rio com o KOLEKT"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9876 alignright\" src=\"http:\/\/bvrio.org\/wp-content\/uploads\/2025\/03\/www.kolekt.com-www.bvrio_.org-1-240x300.png\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/www.kolekt.com-www.bvrio_.org-1-240x300.png 240w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/www.kolekt.com-www.bvrio_.org-1-819x1024.png 819w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/www.kolekt.com-www.bvrio_.org-1-768x960.png 768w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/www.kolekt.com-www.bvrio_.org-1.png 1080w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/>Pela primeira vez, um aplicativo de gest\u00e3o de res\u00edduos foi utilizado para rastrear a coleta de res\u00edduos gerados durante o Carnaval do Rio. O <a href=\"http:\/\/www.kolekt.com\" target=\"_blank\" rel=\"noopener\">KOLEKT<\/a> app foi cedido pela BVRio para registrar as atividades da \u201cFolia Verde\u201d, campanha de carnaval sustent\u00e1vel promovida pela Secretaria Municipal de Meio Ambiente e Clima (SMAC) da cidade do Rio de Janeiro. <\/span><span style=\"font-weight: 400;\">Em 12 dias de folia, a campanha coletou um total de 40 toneladas de res\u00edduos s\u00f3lidos em 16 blocos de rua, na Marqu\u00eas de Sapuca\u00ed e na Intendente Magalh\u00e3es, com a inclus\u00e3o de mais de 320 profissionais, entre catadores e educadores ambientais, gerando emprego e oportunidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sob a coordena\u00e7\u00e3o da <a href=\"http:\/\/inn.eco.br\" target=\"_blank\" rel=\"noopener\">INN<\/a> (Inova\u00e7\u00e3o, Natureza e Neg\u00f3cios), <\/span><b>21,5 toneladas de res\u00edduos<\/b><span style=\"font-weight: 400;\"> \u2013 principalmente latinhas, PET e papel\u00e3o \u2013 foram registrados no KOLEKT, garantindo rastreabilidade desses materiais na cadeia de reciclagem. Os res\u00edduos foram destinados \u00e0 F\u00e1brica Verde, concession\u00e1ria da Prefeitura do Rio de Janeiro, para otimizar o encaminhamento desses materiais para a reciclagem. O restante dos res\u00edduos coletados, que n\u00e3o foram registrados no KOLEKT, eram fantasias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A iniciativa constitui um marco importante para a economia circular, contribuindo para um modelo de log\u00edstica reversa inclusiva, baseado na atividade de cooperativas de catadores, sobretudo em se tratando do maior evento de carnaval do planeta.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9867\" src=\"http:\/\/bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-14.59.43-225x300.jpeg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-14.59.43-225x300.jpeg 225w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-14.59.43-768x1024.jpeg 768w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-14.59.43-1152x1536.jpeg 1152w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-14.59.43.jpeg 1200w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9869\" src=\"http:\/\/bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-15.01.39-225x300.jpeg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-15.01.39-225x300.jpeg 225w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-15.01.39-768x1024.jpeg 768w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-15.01.39-1152x1536.jpeg 1152w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-15.01.39-1536x2048.jpeg 1536w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-15.01.39-scaled.jpeg 1920w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-9865\" src=\"http:\/\/bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-07-at-20.34.20-300x225.jpeg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-07-at-20.34.20-300x225.jpeg 300w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-07-at-20.34.20-1024x768.jpeg 1024w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-07-at-20.34.20-768x576.jpeg 768w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-07-at-20.34.20-1536x1152.jpeg 1536w, https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-07-at-20.34.20.jpeg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pela primeira vez, um aplicativo de gest\u00e3o de res\u00edduos foi utilizado para rastrear a coleta de res\u00edduos gerados durante o Carnaval do Rio. O KOLEKT app foi cedido pela BVRio para registrar as atividades da \u201cFolia Verde\u201d, campanha de carnaval sustent\u00e1vel promovida pela Secretaria Municipal de Meio Ambiente e Clima (SMAC) da cidade do Rio [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9861,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[387],"tags":[399],"class_list":["post-9863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-pt-br","tag-kolekt-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>21,5 toneladas de res\u00edduos rastreados no Carnaval do Rio com o KOLEKT | BVRIO<\/title>\n<meta name=\"description\" content=\"Pela primeira vez, um aplicativo de gest\u00e3o de res\u00edduos foi utilizado para rastrear a coleta de res\u00edduos gerados durante o Carnaval do Rio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"21,5 toneladas de res\u00edduos rastreados no Carnaval do Rio com o KOLEKT | BVRIO\" \/>\n<meta property=\"og:description\" content=\"Pela primeira vez, um aplicativo de gest\u00e3o de res\u00edduos foi utilizado para rastrear a coleta de res\u00edduos gerados durante o Carnaval do Rio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/\" \/>\n<meta property=\"og:site_name\" content=\"BVRIO\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T11:27:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T12:48:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-15.07.17.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ludmila Girardi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ludmila Girardi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/\",\"url\":\"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/\",\"name\":\"21,5 toneladas de res\u00edduos rastreados no Carnaval do Rio com o KOLEKT | BVRIO\",\"isPartOf\":{\"@id\":\"https:\/\/www.bvrio.org\/pt-br\/#website\"},\"datePublished\":\"2025-03-14T11:27:33+00:00\",\"dateModified\":\"2025-03-14T12:48:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.bvrio.org\/pt-br\/#\/schema\/person\/4081b2faea384d10f18b258079053c5c\"},\"description\":\"Pela primeira vez, um aplicativo de gest\u00e3o de res\u00edduos foi utilizado para rastrear a coleta de res\u00edduos gerados durante o Carnaval do Rio.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bvrio.org\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"21,5 toneladas de res\u00edduos rastreados no Carnaval do Rio com o KOLEKT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bvrio.org\/pt-br\/#website\",\"url\":\"https:\/\/www.bvrio.org\/pt-br\/\",\"name\":\"BVRIO\",\"description\":\"BVRio (Bolsa Verde do Rio de Janeiro \u2013 Environmental Exchange of Rio de Janeiro)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bvrio.org\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bvrio.org\/pt-br\/#\/schema\/person\/4081b2faea384d10f18b258079053c5c\",\"name\":\"Ludmila Girardi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.bvrio.org\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/89eee3f7aaafb37d0f2a87e70b626bd15a96929d34e42f121f3f42a377aa6d58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/89eee3f7aaafb37d0f2a87e70b626bd15a96929d34e42f121f3f42a377aa6d58?s=96&d=mm&r=g\",\"caption\":\"Ludmila Girardi\"},\"sameAs\":[\"http:\/\/bvrio.org\"],\"url\":\"https:\/\/www.bvrio.org\/pt-br\/author\/ludmila_girardi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"21,5 toneladas de res\u00edduos rastreados no Carnaval do Rio com o KOLEKT | BVRIO","description":"Pela primeira vez, um aplicativo de gest\u00e3o de res\u00edduos foi utilizado para rastrear a coleta de res\u00edduos gerados durante o Carnaval do Rio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/","og_locale":"pt_BR","og_type":"article","og_title":"21,5 toneladas de res\u00edduos rastreados no Carnaval do Rio com o KOLEKT | BVRIO","og_description":"Pela primeira vez, um aplicativo de gest\u00e3o de res\u00edduos foi utilizado para rastrear a coleta de res\u00edduos gerados durante o Carnaval do Rio.","og_url":"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/","og_site_name":"BVRIO","article_published_time":"2025-03-14T11:27:33+00:00","article_modified_time":"2025-03-14T12:48:25+00:00","og_image":[{"width":900,"height":1600,"url":"https:\/\/www.bvrio.org\/wp-content\/uploads\/2025\/03\/WhatsApp-Image-2025-03-09-at-15.07.17.jpeg","type":"image\/jpeg"}],"author":"Ludmila Girardi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ludmila Girardi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/","url":"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/","name":"21,5 toneladas de res\u00edduos rastreados no Carnaval do Rio com o KOLEKT | BVRIO","isPartOf":{"@id":"https:\/\/www.bvrio.org\/pt-br\/#website"},"datePublished":"2025-03-14T11:27:33+00:00","dateModified":"2025-03-14T12:48:25+00:00","author":{"@id":"https:\/\/www.bvrio.org\/pt-br\/#\/schema\/person\/4081b2faea384d10f18b258079053c5c"},"description":"Pela primeira vez, um aplicativo de gest\u00e3o de res\u00edduos foi utilizado para rastrear a coleta de res\u00edduos gerados durante o Carnaval do Rio.","breadcrumb":{"@id":"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bvrio.org\/pt-br\/215-toneladas-de-residuos-rastreados-no-carnaval-do-rio-com-o-kolekt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bvrio.org\/pt-br\/"},{"@type":"ListItem","position":2,"name":"21,5 toneladas de res\u00edduos rastreados no Carnaval do Rio com o KOLEKT"}]},{"@type":"WebSite","@id":"https:\/\/www.bvrio.org\/pt-br\/#website","url":"https:\/\/www.bvrio.org\/pt-br\/","name":"BVRIO","description":"BVRio (Bolsa Verde do Rio de Janeiro \u2013 Environmental Exchange of Rio de Janeiro)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bvrio.org\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.bvrio.org\/pt-br\/#\/schema\/person\/4081b2faea384d10f18b258079053c5c","name":"Ludmila Girardi","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.bvrio.org\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/89eee3f7aaafb37d0f2a87e70b626bd15a96929d34e42f121f3f42a377aa6d58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/89eee3f7aaafb37d0f2a87e70b626bd15a96929d34e42f121f3f42a377aa6d58?s=96&d=mm&r=g","caption":"Ludmila Girardi"},"sameAs":["http:\/\/bvrio.org"],"url":"https:\/\/www.bvrio.org\/pt-br\/author\/ludmila_girardi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/posts\/9863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/comments?post=9863"}],"version-history":[{"count":6,"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/posts\/9863\/revisions"}],"predecessor-version":[{"id":9881,"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/posts\/9863\/revisions\/9881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/media\/9861"}],"wp:attachment":[{"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/media?parent=9863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/categories?post=9863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bvrio.org\/pt-br\/wp-json\/wp\/v2\/tags?post=9863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}