BVRio contributes to Plastic Reboot in Brazil to advance circular solutions for plastics
BVRio is part of the team of consultants for the Plastic Reboot Brazil project, a Global Environment Facility (GEF)-funded initiative to advance plastic circularity in the food and beverage sector, with a focus on HORECA (Hotels, Restaurants and Cafés/Catering). Running from March 2026 to March 2027, BVRio’s work involves private sector engagement, support for pilot implementation, market opportunity analysis and the development of financial mechanisms to enable circular solutions.
The progress of Plastic Reboot in Brazil included workshops in five strategic coastal cities – Belém, Salvador, Rio de Janeiro, Baixada Santista and Florianópolis, bringing together representatives from governments, international organisations, companies and specialists. The aim is to test solutions in urban and coastal contexts, generate data on plastic use in the HORECA sector and support policies and business models capable of reducing dependence on disposable plastics.
BVRio circular economy specialist, Maria Accioly, comments: “BVRio’s role is to help turn circular solutions into viable market models. To reduce the use of disposable plastics in the food, beverage and hospitality sectors, it is not enough to identify good practices: we need to create the conditions for companies, financial institutions and supply chain operators to effectively adopt them. In Plastic Reboot Brazil, we contribute precisely at this intersection between diagnosis, implementation and financial mechanisms, generating evidence on what works and how these solutions can gain scale.”
The Brazilian context makes this agenda particularly relevant. According to Plastic Reboot, Brazil consumes around 7.1 million tonnes of plastic per year, of which 87% corresponds to single-use plastics. The food and beverage sector accounts for approximately 27.9% of this volume. As delivery services and out-of-home consumption continue to grow, demand for disposable packaging is likely to increase unless new business models are adopted.
Plastic Reboot operates globally across 15 countries and seeks to address plastic pollution through systemic change, from product and packaging design to public policy, finance and new consumption models. The programme is funded by the GEF, implemented by UNEP and developed in partnership with organisations including WWF, UNDP and UNIDO.
